5 Things You Can Learn From the "Coachella Breakthrough" 1. Embrace controversy: The lack of live stream and unexpected setlist stirred up conversation, keeping Ocean's name in everyone's mouth - a genius marketing move!
2. Be selective with your audience: By only performing for attendees, he made them feel exclusive while building anticipation for future shows
3. Make the show an experience: Even with delays, the unconventional setup kept fans engaged and talking about it afterward
4. Take risks creatively: The remixed songs showed his willingness to experiment live on stage
5. Don't be afraid of silence: Ocean's periods out of sight added mystery to the performance

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image of TikTok's For You Page Under Fire: Europe's Digital Revolution

TikTok's For You Page Under Fire: Europe's Digital Revolution

It's not every day that you get to choose what kind of content lands on your feeds, but it looks like TikTok is about to give users in Europe a bit mo

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