5 Things You Can Learn From the "Coachella Breakthrough" 1. Embrace controversy: The lack of live stream and unexpected setlist stirred up conversation, keeping Ocean's name in everyone's mouth - a genius marketing move!
2. Be selective with your audience: By only performing for attendees, he made them feel exclusive while building anticipation for future shows
3. Make the show an experience: Even with delays, the unconventional setup kept fans engaged and talking about it afterward
4. Take risks creatively: The remixed songs showed his willingness to experiment live on stage
5. Don't be afraid of silence: Ocean's periods out of sight added mystery to the performance

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