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Coming up with a great title for your YouTube video is essential for success. However, it can be a challenging task. That's why we've created a YouTube Video Title Maker tool to assist you in brainstorming the best title ideas.
Keep in mind that YouTube video titles can only support 100 characters, including spaces. Nevertheless, it's best to limit your title to 70 characters since that's the maximum character length shown in YouTube's search results. Vimeo video titles, on the other hand, are a bit longer, allowing up to 128 characters, but they truncate titles in search results to 65 characters. As they say, "a catchy title can help you to hook viewers."
To create the ideal YouTube video title, two components must be considered: Findability and Clickability. However, these two components are often opposing. Words that are great for findability are not likely to be good for clickability, and vice versa. Therefore, generating the perfect YouTube title that ticks both boxes is a difficult balancing act. But don't worry; we'll walk you through it!
Findability is related to how easily your video appears at the top of search results on YouTube and as video results in Google. It's a critical component of Video SEO. Carefully consider every word you use in your video title and ensure that there's enough alignment with how people are searching for videos around the topic.
To refine your own video title ideas, do some searches on YouTube for your key search terms and analyze the video titles of the top listed videos. Note how they differ and how their position in the search results correlates with their view counts. Identifying patterns in these video title examples will help you improve your own video title ideas.
Your video title should concentrate on one keyword or key phrase at a time. Being single-minded about the video topic will help build relevance in the eyes of YouTube's search algorithm.
Clickability, on the other hand, relates to how enticing you can make your title. A top-performing video in search with the right mix of keywords but an uninteresting title won't get clicks. Similarly, a very captivating video title buried in results multiple pages down might get the clicks but won't get the visibility.
To make your videos more click-worthy, consider using highly emotive words like 'unbelievable,' 'shocking,' 'surprising,' 'unexpected,' etc. This is bound to capture attention. The listicle format is also tried and true. Create a list of X things, such as reasons, places, etc., and you'll hook your audience into clicking. Starting your titles with 'this' raises viewer's curiosity to find out what 'this' is. Titles that cite percentages, amounts of money, or counts of any kind tend to attract more left-brain thinkers.
The Video Title Generator is an excellent tool designed to accelerate your brainstorming process by giving you a burst of video title ideas within two contextual 'buckets': Person or Place and Content Topic. This tool has been built with extensive research into trending videos, channels, and themes. It shortlists known words and key phrases in video titles that appear more often in high-performing videos (both search position and view popularity).
Not all the video title examples the tool generates will be grammatically correct, but that's okay because it's designed to showcase a wide breadth of possible suggestions. Use each suggestion to spark your thinking along different idea paths. Experiment with the title maker tool and explore each idea path, seeing if it can be tweaked or remixed. You might find a perfect fit immediately and be armed with a killer video title idea in a few seconds, or it might take you several goes to refresh words and see where the ideas take you.
Can YouTube video titles be changed or updated? The short answer is yes.