Generally recruiters love to hire on general job boards as they have the most viewers and highest popularity leading to a great source of qualified resumes. While it is true that general job boards are still on the priority list for the jobseekers to find a job, many actually prefer their favorite niche job boards – Usually due to the colours, layout, pictures and features appealing to different groups of job seekers. Why do niche job boards experience increasing success against general job boards?

How popular are job boards?

According to reports, job boards remain some of the most trafficked websites on the internet. Passive jobseekers make up for almost 60% of the workforce. Among those, 59% of them are finding jobs through jobs boards, while the ones via search engines and social media account for 51% and 49%, respectively. For active jobseekers, search engines are their favorite (74%), while job boards rank second (67%) and social media is at the last place (65%). The reason why job boards are popular among jobseekers is because they provide a delicate platform optimized for job hunting and job applications specific to their target audience preferences. 

What is a niche job board?

Niche job boards are the smaller job boards that target specific industries or locations. Currently there are approximately 40,000 niche job boards in the market catering to all kinds of talent groups. That means, no matter what kind of candidate your company may be looking for, a job board specializing in that industry will be right there. For example, a job board only welcomes nanny jobs or a job board just accepts teaching jobs in China. It is often believed by hiring managers that niche job boards can provide more relevant and qualified talent. As a result, it can help saving time in the process of hiring because they don’t have to sift through hundreds of resumes to find the most relevant candidate. On the other hand, these candidates are usually reported that they tend to be well-equipped and best-suited for the positions as they know exactly what they are looking for and normally they have successful experience in their specific industry. That’s probably why candidates from these niche job boards are a better fit for openings.

Why niche job boards are recommended?

The answer seems simple: it offers niche jobs. For instance, 60% jobseekers with medical background look for jobs on job boards specifically designed for medical jobs. Currently there are over 11 million jobseekers in the medical industry, meaning the competition is quite intense. Therefore, they don’t want to waste time browsing through job listings completely irrelevant to their field. Given that, a niche job board will help greately. Imagine doctors can happily browse doctor jobs without being bombarded by nurse jobs, which helps them more quickly locate the job they like and step towards career success. This is also leading up to why recruiters should consider job posting on niche job boards. If candidates are more likely to find the right jobs, it will also mean recruiters are able to receive resumes quickly from the right people. In addition, niche job boards help you contact with talent who may be involved in an industry and group overlooked by general job boards, building up a better team for your organization. What’s more, you won’t have to compete against a large amount of other employers, so your positions have better exposure and visibility than general job boards. 

How Gapmarks.com can help

Gapmarks.com is a new innovative startup that offers a time saving tool to fully automate the process of job postings to over 150 job boards. With the ability of being able to post unlimited ads multiple times, Gapmarks will take your talent acquisition to the next level. The innovative new startup tech company based on a never-seen-before automation technology offers the world’s most powerful posting system that posts your jobs not just to job boards or a handful of sites but to hundreds of sites 24/7 and auto-posts at repeated intervals according to your requirements.

Gapmarks.com has not only incorporated general job boards, but also niche job boards. It is clear that finding the niche job boards for your industry will be a difficult and time consuming task since there are thousands of them on the internet and it is impossible to find them all by search engines or directories. However, Gapmarks has already found and integrated into these niche job boards and is able to automatically post positions on the job boards without you having to visit them directly. It's worth noting here that Gapmarks technology is unique and doesn't simply agregate XML feeds, it carefully integrates itself into the posting pages of niche job board websites therefore, there’s no need for you to do the time-consuming and boring work manually. Simply enter your job information on Gapmarks website and click “post out”. Yes, it is that easy. Your jobs are regularly posted via Gapmarks.com on job boards of specific category and niche job boards matching your positions, giving you an edge over competition. Your jobs are placed standing out to the hundreds of thousands of candidates actively searching jobs and suited for your job openings. Our leading and cutting-edge job posting service will definitely pleasantly surprise you with such a low price and new sites added daily!

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A Lawyer of foreign hiring in China, is the CEO and Founder of Teaching China.net, a teacher employment and service provider firm that helps teachers get closer to their employers and win at securing a safe and valued teaching position in China.