Quikr, the largest online classified site based in Mumbai, India, has raised $150 million in a new round of investment. The major investors are Tiger Global Management and Investment AB Kinnevik along with Steadview Capital.
Quikr, one of the fast-growing companies in India, is a local classified site for selling and buying items, services and finding jobs online. As of now, Quirk has more than 30 million active users per month across the country. According to reports, the new capital will be used in their new aggressive mobile business and core traditional categories, including cars, real-estate, jobs and services.
Like other huge e-Commerce companies, Quikr is beginning to shift their direction from web to mobile. It is reported that 80 percent of the business is dealt in mobile site and app nowadays. Previously, to lessen the likelihood of unwanted calls, it has developed a new message function for the app version. Also, QuikrNXT is a feature making it differentiate from other online classifieds. By using this function, buyers and sellers are able to send pictures to each other without hanging up the phone. Setting up branch website is an inexorable trend for the prospective of Quikr as new business volume keeps increasing. Currently, quikrhomes.com is a new separate local property site to compete with other players in the online real-estate listing market.
According to a report from Ficci-KPMG, users of online classifieds tend to buy and sell a wide range of used items via classifieds such as Quikr and OLX, while categories like job and matrimony seem to dominate the online classified market.
Online classifieds have always been one of the most active communities on the internet as they offer a one-stop place for users to transact with one another across a large number of categories. Craigslist, the biggest USA-based classified site, has more than 60 million monthly active American users and more than 50 billion page views are generated per month. In addition, in 2014, online classifieds had more than $2.8 billion in investments, preserving a healthy growing community with great potential and increasing diversity. At the moment, in the market, there are major players such as Craigslist (USA), Ebay classified (USA), freeads.co.uk (UK), kijiji (Cananda) and Quirk (India) etc, along with thousands of competitors across the whole world.
Why are classified communities so welcomed by global internet users? Reasons include: simple, fast and easy-to-use. For buyers, a large number of categories are available for users to choose and find the wanted items quickly and conveniently. Localized classified searches offer a nice search tool for more accurate item searches. For sellers, your adverts are located in a larger ad area with full length title and key description information on listings, offering high conversion new clients to your business. Listings appear in the main search results area where new consumers are actively searching enhancing awareness of your brand. Relevant featured images are allowed to put into listing to showcase all of your features of your products to the potential consumers. Most importantly, a majority of the provided services are free of cost.
Now down to posting ads on online classifieds, it seems to be the consensus that utilizing the full potential of online classifieds is hard to achieve, since all the logins, form fillings and updates would occupy an excessive amount of your time. Gapmarks.com, a new automated professional posting platform, finds many targeted new clients for your business and generates high conversion paying leads. It’s instantly available, easy to use and low-cost. The in-house posting system has been intricately developed in its ability to post ads automatically to high traffic classified sites 24/7, as well as its user-friendly dashboard to help you create new ads without too much effort and track the clicks and response of all the ads in one place. Customization is accessible to let you set up automatic re-post times and select the correct section and location. Various packages are available for different sectors of business, with inexpensive prices starting from $11.99 USD per month.
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